Instagram "ustoupil" a pozměnil Pravidla užívání, váš obsah nadále může "prodávat"

Instagram ustoupil tlaku veřejnosti i médií a pozměnil nová Pravidla užívání tak, že váš obsah může nadále „prodávat“, stejně jako to mohl dělat doposud. Ve skutečnosti se stále nic nemění – Instagram již v rámci stávajících pravidel může využívat fotografie (i další informace od svých uživatelů) ke komerčním účelům. Pozměněná verze Pravidel mu umožňuje stále totéž.

Instagram ustoupil tlaku veřejnosti i médií a pozměnil nová Pravidla užívání tak, že váš obsah může nadále „prodávat“, stejně jako to mohl dělat doposud. Ve skutečnosti se stále nic nemění – Instagram již v rámci stávajících pravidel může využívat fotografie (i další informace od svých uživatelů) ke komerčním účelům. Pozměněná verze Pravidel mu umožňuje stále totéž.

V aktualizovaném návrhu pravidel (vstoupí v platnost 16. ledna 2013) se vrací zpět původní formulace bodu 2. v částí týkající se Práv. Ztratila se jasná a transparentní formulace upozorňující na to, že z příjmů spojených s fotografiemi uživatelů tito nedostanou ani cent (což nedostanou stejně). Objevuje se nicméně nový bod, ve kterém Instagram  upozorňuje, že ne vždy bude „reklama“ označena jako „reklama“. Což je v rozporu s zákonnými úpravami v řadě zemí a bude zajímavé sledovat, jestli média vyvolají stejně paniku jako v předchozím případě. Přičemž nyní by alespoň byl důvod k ostré kritice, v předchozím případě nikoliv.

Nová verze vs. „novější verze“

2013 nové

2013 původní

1. Instagram does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, subject to the Service's Privacy Policy, available here http://instagram.com/legal/privacy/, including but not limited to sections 3 („Sharing of Your Information“), 4 („How We Store Your Information“), and 5 („Your Choices About Your Information“). You can choose who can view your Content and activities, including your photos, as described in the Privacy Policy.

1. Instagram does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, except that you can control who can view certain of your Content and activities on the Service as described in the Service's Privacy Policy, available here:http://instagram.com/le­gal/privacy/.

2. Some of the Service is supported by advertising revenue and may display advertisements and promotions, and you hereby agree that Instagram may place such advertising and promotions on the Service or on, about, or in conjunction with your Content. The manner, mode and extent of such advertising and promotions are subject to change without specific notice to you.
 

3. You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.

2. Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.

Původní verze vs. „Novější verze“

2013 nové

2012

1. Instagram does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, subject to the Service's Privacy Policy, available here http://instagram.com/legal/privacy/, including but not limited to sections 3 („Sharing of Your Information“), 4 („How We Store Your Information“), and 5 („Your Choices About Your Information“). You can choose who can view your Content and activities, including your photos, as described in the Privacy Policy. 1. Instagram does NOT claim ANY ownership rights in the text, files, images, photos, video, sounds, musical works, works of authorship, applications, or any other materials (collectively, „Content“) that you post on or through the Instagram Services. By displaying or publishing („posting“) any Content on or through the Instagram Services, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, worldwide, limited license to use, modify, delete from, add to, publicly perform, publicly display, reproduce and translate such Content, including without limitation distributing part or all of the Site in any media formats through any media channels, except Content not shared publicly („private“) will not be distributed outside the Instagram Services
2. Some of the Service is supported by advertising revenue and may display advertisements and promotions, and you hereby agree that Instagram may place such advertising and promotions on the Service or on, about, or in conjunction with your Content. The manner, mode and extent of such advertising and promotions are subject to change without specific notice to you.
 

3. You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.

2. Some of the Instagram Services are supported by advertising revenue and may display advertisements and promotions, and you hereby agree that Instagram may place such advertising and promotions on the Instagram Services or on, about, or in conjunction with your Content. The manner, mode and extent of such advertising and promotions are subject to change without specific notice to you

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